A Booming Nutraceutical Market Awaits You! -www.osta.org.cn

Nutrition Why are so many new entrants scrambling to find a niche in the nutraceutical industry? For one thing, nutraceutical sales are booming! Not only that, but its proven itself to be a recession-resistant industry that can withstand the pressures of an economic downslide. If youre considering a startup business in the nutraceutical industry, heres why you, too, should hurry to find a high-quality nutraceutical supplement manufacturer to successfully launch your product line! A Brief History of Nutraceuticals The word nutraceutical was coined in 1989. At that time, biomedical research was growing exponentially and a word was needed to describe substances in foods or parts of foods that are capable of imparting significant health benefits to the user. Since these substances were mainly nutrients derived from foods and because they possessed health value, Dr. Stephen DeFelice put together the words nutrition and pharmaceutical and came up with nutraceutical. The term nutraceutical has a broad meaning. It may be used for isolated nutrients such as omega-3 fatty acids, dietary supplements, herbs and botanicals to genetically engineered designer foods. Nutraceuticals are believed to provide health benefits that go beyond basic nutrition.1 Why are more people turning to nutraceuticals? Nutrition is considered to be a powerful tool against the prevention of disease and any doctor would recommend a healthy diet and lifestyle to maintain optimal health. But with busy lives, hectic schedules, and stressful factors, men and women today have very little time to cook up a balanced meal. Dietary supplements and nutraceuticals can help fill the nutrition gap. The recession has actually prompted more people to turn to nutraceuticals. Some reasons include: Consumers consider nutraceuticals a safe and inexpensive option to stay healthy and cope with the daily pressures of life. Research Paving the Way for More Growth Research on nutraceuticals is continually developing. Scientists have found that some nutrients, more than others, can confer condition-specific benefits on the user. For example, beta-sitosterol found in saw palmetto has been found to alleviate symptoms of an enlarged prostate. Proanthocyanidins found in cranberries may help prevent urinary tract infections. Omega-3 fatty acids have several health benefits ranging from promoting heart health and cognitive health to keeping joints healthy and flexible.2-4 Up, up and up! In 2008, the nutraceutical market was valued at $3.824 million. The demand for more nutraceutical ingredients is expected to rise to $4.890 million by 2013. The United States is slated to be one of the largest consumers of nutraceuticals in the next five years, according to a report from The Freedonia Group, an international industrial market research company based in Cleveland, Ohio.5 There are several factors that will continue to drive the growth of this industry. Several market research groups reported that a growing aging population will be one of the major drivers of the nutraceutical market. By 2030, one in five residents in the United States will be aged 65 and older.6 More credible research on nutraceuticals is fueling the growth of the industry. According to the "U.S. Nutraceuticals Market Analysis", reported by RNCOS, an industry intelligence and creative solutions company based in India, an 8% CAGR growth is expected for the nutraceutical market from 2011-2015.7 What to Expect As with any industry, new entrants will have to position themselves uniquely in order to stand out in a competitive marketplace. Some issues to consider are: Too many products with the same ingredients and formulations. Too little promotional efforts in educating consumers about nutraceuticals. Are you planning to start your own supplement business? Maybe youre already a supplement business owner thats looking to change manufacturers? Below are some of the factors you should consider when selecting a nutraceutical manufacturer: One that offers fast quote and product turnaround times and individualized customer service. The last thing you want to do is get stuck in a voicemail maze, searching for the last person you spoke with. A manufacturer that is well-spoken of by industry trade associations and one that holds a high reputation for quality manufacturing can help you produce superior products. Look for awards and recognitions the manufacturer may have received. Your products will stand out in the marketplace if they are priced right, contain safe and efficacious ingredients, are well-formulated, have attractive packaging, and are available in convenient delivery formats. Turn to an experienced nutraceutical company to help you manufacture high-quality products that meet the health needs of your target market. Resources: 相关的主题文章: