Aggressive Marketing Campaigns And Product Portfolio Diversification To Drive The Home Care Market-shiyang

Business The report begins with overview of the FMCG sector in India providing market size and growth and its segments. An overview of the home care market provides an introduction to the sector and covers the market size and growth in India. This section also incorporates a brief snapshot of the home care market segments providing their market size and growth. The next section highlights a detailed description home care market supply chain and includes an overview of the organized sales formats of the home care market. The report provides detailed information about the exports and imports of home care products under specific HS codes in terms of value and volume. It provides country-wise import and export data for the year 2010-11, mentioning the major countries exporting and importing from India. Drivers & challenges section in the report provides a .prehensive set of factors which boosts and hinders the growth in the market. An analysis of the section brings forth the key drivers fueling growth in the market including growing In.e and consumption, growing retail market, growing health consciousness, marketing campaigns, growing rural sector, growing penetration. While the challenges identified .prises of rise in packaging costs, high chemical content Trends section in the report emphasizes the recent trends in the home care market such as growing air fresheners segment, product portfolio expansion and promotional strategies. The .petition section begins with the Porters Five Forces Analysis, illustrating the .petitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. It outlays the .petitive landscape of the home care market in India briefing about the domestic players existing in the market. This section provides a three dimensional analysis of domestic key players revenues, profits and market capitalization. The report also features brief profiles of major domestic players in the market and a snapshot of their corporation, financial performance along with the key financial ratios, business highlights and their product portfolio providing an insight into the existing .petitive scenario. Some of the key statistics or factors impacting the home care market in India covered in the report include FMCG market size and growth, home care market growth, fabric wash segment, utensil cleaners market growth, surface cleaners market growth, aggregate consumption, aggregate disposable in.e, organized retail market space, growth of malls in India, growth in healthcare spending, growth of TV industry, growth of print media industry, growth in air fresheners segment. The report concludes with a section on strategic re.mendations which .prises an analysis of the growth strategies of the home care market in India. .scribes is a market research firm that supports Market Insights, Research & Analytics, Media & Publishing and Content Management. .scribes services include Sales Insights, Market Intelligence, Social Media Insights, and Brand Surveillance for global clients. For more details on the content of the report and our services you can contact us at [email protected] .scribes launches Home Care Market in India 2012 report covering a market with strong growth potential. The report is part of .scribes Consumer Goods Industry Series reports. About the Author: 相关的主题文章: